Strategist. Writer.
Thinker.
Co-Conspirator.
Not necessarily in that order.
Headed by Linda Beaton, Spark-1-1 takes an audience-centric approach that blends creative and editorial to spark engagement.
With a background in B2B marketing that includes tech, cybersecurity, and logistics, Linda has worked for a broad range of businesses from start-up to enterprise.
Her career has included stints at companies such as Applied Biosystems, Cisco, Check Point Software, and Flexport.
Listen to Linda share thoughts on social media and content on the B2B Marketing Exchange podcast.
A frequent collaborator, Renay Weissberger Fanelli is a seasoned marketing and public relations professional with a deep expertise in strategic public relations and media outreach.
Prior to consulting, Renay served as vice president of corporate communications for Savills, a global commercial real estate services firm headquartered in New York. There, she oversaw all of the firm’s press, advertising, content development, and marketing activities.
Renay is active in numerous professional, athletic, and charitable organizations, and has served on the board of the Alexander Valley Film Society, dedicated to connecting, inspiring, and educating communities through film and the media arts.